• Develop and implement a business development strategy to establish the company’s presence and drive market penetration. • Build and establish a strong market presence, focusing on customer acquisition and brand awareness. • Develop and execute key sales growth strategies, tactics, and action plans to expand the customer base and drive premium revenue. • Drive ownership of the product portfolio strategy, ensuring quality business through a well-balanced mix of life insurance products. • Design and implement sales incentives to drive new business acquisition while ensuring the retention of existing policyholders. • Conduct market research to understand customer needs, industry trends, and regulatory developments, identifying suitable distribution channels. • Manage product development, sales, and marketing costs to ensure the long-term sustainability and profitability of the business. • Collaborate with actuarial, underwriting, and operations teams to develop innovative and customer-centric life insurance products. • Design a competitive and seamless customer experience across all life insurance products. • Ensure all product information and training materials are aligned with the company’s value proposition and market needs. • Identify and explore new product opportunities to support business growth and differentiation in the market. • Monitor regulatory changes and oversee product impact analysis to ensure compliance with industry standards. • Develop and maintain strong relationships with brokers and banking partners to drive business growth, ensuring consistent revenue generation through strategic partnerships, targeted sales initiatives, and effective collaboration on insurance solutions. • Recruit, train, and retain a high-performing Financial Advisor (sales) team to drive business growth. • Lead, coach, and manage the performance of sales and distribution teams to achieve set targets. • Work closely with actuarial and underwriting teams to optimize pricing, product mix, and profitability of life insurance offerings. • Represent the company professionally to key stakeholders, including clients, partners, and regulators. • Monitor and manage client portfolios to ensure policyholder retention and portfolio profitability. • Operate within the approved Delegated Authority Matrix. • Perform any other duties as assigned from time to time. • Key Performance Indicators (KPIs) • Achievement of set sales and revenue targets. • Growth of distribution channels and partnerships. • Customer satisfaction and retention rates. • Market share expansion. • Effective execution of strategic business plans.

• Bachelor’s Degree in a business-related field. Master’s degree is an added advantage. • Professional qualification in Insurance (ACII, CII, DIU) or equivalent or currently pursuing. • 8+ years successful relevant experience, 5 of which must be in a management position (financial services sector preferred). • Knowledge of the Insurance industry (Required). • Results orientated with the ability to set KPIs and a proven track record of meeting or exceeding targets. • Resilient, dynamic, energetic, and enthusiastic. Must be highly driven and enjoy working with people. • Able to work with a wide range of internal and external stakeholders and to foster and maintain successful working relationships. • Digital marketing experience, preferably in a related industry. • Ability to communicate, present, and influence all levels of the organisation, including executive and C-level.

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