• Conduct market research and promote Yako’s products and services to enhance brand awareness and customer engagement. • Assist in budget planning and monitor sales department expenditures in alignment with Yako’s policies and procedures to optimize profitability. • Contribute to the design and development of new product and service concepts, ensuring timely submission for review. • Monitor and analyze the performance of the marketing team by evaluating sales reports, management accounts, and customer database insights. • Regularly update Yako’s product and service portfolio to reflect new features, benefits, and requirements in line with the departmental work plan. • Facilitate staff orientation on behalf of the sales and marketing department to ensure comprehensive knowledge of Yako’s products and services. • Compile relevant information for the development of marketing and promotional materials, including brochures, leaflets, posters, user guides, and product packs. • Train Yako’s staff and service providers on product knowledge to drive uptake and improve market penetration. • Enhance Yako’s profitability by diversifying product portfolios and expanding market reach. • Research and evaluate potential business locations for the establishment of new branches or retail outlets. • Identify and develop funding proposals while implementing projects supported by strategic partners. • Lead the sourcing, prioritization, and execution of strategic alliances and partnerships, aligning with the Bank’s ambition. • Deploy industry expertise to develop effective partnership strategies and implement deals and initiatives to drive the Bank’s growth objectives. • Collaborate with internal stakeholders including Business segments, Change and Digital Transformation, IT, MIS, Credit, Marketing, and Senior Management, to ensure seamless integration and execution of strategic partnership deals and related initiatives. • Develop and manage initiatives to drive growth and utilization of funding lines sourced from various development partners. • Lead the product development process for new to bank solutions and ensure end to end testing and maintenance of required documentation. • Identify and track funding prospects as they arise and maintain the appropriate tracking tools as per stakeholder requirements. • Present monthly performance reports to Senior management on identified opportunities and areas for further promotion or betterment. • Support Senior management to deliver a high-quality business development culture within the Bank, in an aim to deliver superior client solutions.

• Bachelor’s degree in Statistics, Finance, Accounting and other Business-related degrees. ▪ Relevant Practical training in banking • Relevant practical training in research • At least 5 years’ experience in influencing and managing partners and structuring and negotiating complex agreements. • Strong strategic perspective with the ability to influence teams internally, as well as drive solid external relationships. • Good experience in product and financial performance management. • Customer-focused, resourceful, and comfortable with making critical decisions in a fast-paced and ambiguous environment. • Good grasp and interpretation of industrial and national economic trends. • Knowledge of licensing and intellectual property is a plus. • Business oriented – always on the lookout for growth opportunities.

To apply for this job email your details to hr@yakobank.com