Job Purpose:
The Category Manager is responsible for driving category growth by developing and executing strategic
plans to increase brand share, visibility, and consumer loyalty. The role requires deep consumer insights,
strong commercial acumen, and cross-functional coordination to deliver profitable and sustainable business
outcomes.

Functional Outputs/Activities per key performance area:
Category Management & Strategy
• Ensure brand positioning is clear, consistent, and distinctive while championing brand equity across
subcategories.
• Utilize consumer and competitive data to guide category strategy, pricing, and innovation
decisions.
• Support communication and advertising development aligned with brand values and category
objectives.
• Lead development of category business plans and execution of growth initiatives, including new
product development and packaging innovation.
• Ensure annual business plans are aggressive, focused, and implemented within budget.
Supplier & Vendor Management
• Manage relationships with suppliers and negotiate terms, prices, and contracts.
• Collaborate with procurement to ensure timely product availability and cost efficiency.
• Monitor supplier performance and ensure compliance with company standards.

Sales & Financial Performance
• Monitor category sales, margin, and profitability against targets.
• Analyze sales data and prepare reports to inform decision-making.
• Identify and implement initiatives to improve category performance and reduce costs.
Cross-Functional Collaboration
• Work closely with marketing, sales, supply chain, and finance teams to deliver category
objectives.
• Coordinate promotional activities and product launches to maximize impact.
• Support inventory management and demand forecasting efforts.
Quality Management
• Ensure all category products meet quality and safety standards.
• Monitor customer feedback and address complaints promptly.
• Collaborate with quality assurance and regulatory teams.
• Stay updated on industry regulations affecting the category.
• Implement corrective actions for any quality issues identified.
Financial Management
• Preparation of the Category Department Budget as per the set guidelines
• Net Margin Accountability for subcategory
• Monitor and control the allocated budget
Risk Management
• Identify risk due to change in Category Consumer Behaviour and trends.
Compliance
• Ensure regulatory compliance in execution of activities across the Group.
• Ensure adherence to the Movit Group and In Country Policies and Procedures
• Prepare and submit Category reports.

Minimum Qualification Requirements:

Bachelor’s degree in marketing, Business
Administration or related field. Post Graduate
Diploma in Marketing. Master’s degree in
Business Administration is an added advantage.
Marketing Professional certification desirable.

6 to 8 years relevant experience in FMCG Industry preferably in
Sales, Brand and Category Management.
• Experience in marketing management, development and
execution of advertising strategies and price and margin
management are required.

Category Manager – Job Description (1)

Deadline: 26th October 2026

Send your CV to email: hr@movitafrica.com