• Content Strategy & Creation
• Develop and execute content strategies for TikTok, Instagram, LinkedIn, and Google Business.
• Create engaging video, photo, and written content (reels, tutorials, client features, campaigns).
• Stay updated with social media trends to boost engagement.
• Platform Management

• Manage daily posting, scheduling, and engagement across all platforms.
• Ensure consistency in brand voice, visuals, and messaging.
• Respond promptly to client inquiries, comments, and reviews.
• Brand Growth & Community Building

• Grow Callisto’s social media following and engagement organically.
• Collaborate with influencers, beauty creators, and brand partners.
• Develop online campaigns to drive bookings and client loyalty.
• Performance Monitoring & Reporting

• Track social media KPIs (growth, engagement, conversions).
• Provide monthly performance reports with insights and recommendations.
• Use data to refine content and advertising strategies.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred).
• Proven experience managing social media platforms (TikTok, Instagram, LinkedIn, Google Business).
• Strong content creation skills (video editing, photography, copywriting).
• Creative eye for trends, branding, and storytelling.
• Proficiency in design tools (Canva, Adobe Suite, CapCut, or similar).
• Must own a personal PC and iPhone for content creation and management.
• Excellent communication and organizational skills.
• Key Performance Indicators (KPIs)
• Growth Metrics

• Instagram followers: +25% within 6 months.
• TikTok followers: +50% within 6 months.
• Engagement rate: Maintain 8–10% average across platforms.
• Content Performance

• Minimum 5 posts/reels per week on TikTok & Instagram.
• Consistent posting on LinkedIn & Google (minimum 2 updates weekly).
• Average post reach growth: 15% per month.
• Conversions & Brand Impact

• At least 15% of bookings influenced via social media referrals (trackable via promos/links).
• Increase Google Reviews by 30% in 6 months (through client engagement campaigns).
• Execute one influencer collaboration per month.
• Reporting & Strategy

• Submit monthly analytics reports with actionable insights.
• Propose and execute quarterly digital campaigns.

• Competitive salary + performance-based incentives.
• Opportunity to shape the digital face of a premium salon brand.
• Creative freedom and a dynamic, supportive work environment.
• Career growth opportunities in marketing and brand development.

Send your CV, portfolio/links to past social media work, and a short pitch on how you would grow Callisto’s digital presence to jmazzi00@gmail.co