• Content Strategy & Creation • Develop and execute content strategies for TikTok, Instagram, LinkedIn, and Google Business. • Create engaging video, photo, and written content (reels, tutorials, client features, campaigns). • Stay updated with social media trends to boost engagement. • Platform Management • Manage daily posting, scheduling, and engagement across all platforms. • Ensure consistency in brand voice, visuals, and messaging. • Respond promptly to client inquiries, comments, and reviews. • Brand Growth & Community Building • Grow Callisto’s social media following and engagement organically. • Collaborate with influencers, beauty creators, and brand partners. • Develop online campaigns to drive bookings and client loyalty. • Performance Monitoring & Reporting • Track social media KPIs (growth, engagement, conversions). • Provide monthly performance reports with insights and recommendations. • Use data to refine content and advertising strategies.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred). • Proven experience managing social media platforms (TikTok, Instagram, LinkedIn, Google Business). • Strong content creation skills (video editing, photography, copywriting). • Creative eye for trends, branding, and storytelling. • Proficiency in design tools (Canva, Adobe Suite, CapCut, or similar). • Must own a personal PC and iPhone for content creation and management. • Excellent communication and organizational skills. • Key Performance Indicators (KPIs) • Growth Metrics • Instagram followers: +25% within 6 months. • TikTok followers: +50% within 6 months. • Engagement rate: Maintain 8–10% average across platforms. • Content Performance • Minimum 5 posts/reels per week on TikTok & Instagram. • Consistent posting on LinkedIn & Google (minimum 2 updates weekly). • Average post reach growth: 15% per month. • Conversions & Brand Impact • At least 15% of bookings influenced via social media referrals (trackable via promos/links). • Increase Google Reviews by 30% in 6 months (through client engagement campaigns). • Execute one influencer collaboration per month. • Reporting & Strategy • Submit monthly analytics reports with actionable insights. • Propose and execute quarterly digital campaigns. • Competitive salary + performance-based incentives. • Opportunity to shape the digital face of a premium salon brand. • Creative freedom and a dynamic, supportive work environment. • Career growth opportunities in marketing and brand development.

Send your CV, portfolio/links to past social media work, and a short pitch on how you would grow Callisto’s digital presence to jmazzi00@gmail.co