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GENERAL TRADE SALES MANAGER

Uganda * Full-time
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Yokuku

MANAGEMENT Total Positions: 01 Location: Uganda Full-time Salary: not mentioned Posted 6 months ago

 

GENERAL TRADE SALES MANAGER NEEDED.

Overal Purpose Of The Job

The Sales Manager – General Trade is responsible for driving sales growth, managing distributor networks, and ensuring strong market coverage across traditional retail channels (e.g., wholesalers, kiosks, small shops & informal traders). The role focuses on achieving revenue targets, building relationships, and executing trade strategies effectively.

 

KEY DUTIES AND RESPONSIBILITIES

 

  • Develop and execute sales strategies to achieve revenue and distribution targets
  • Manage and grow distributor and wholesaler networks, ensuring stock availability
  • Expand market coverage by onboarding new outlets and strengthening existing ones
  • Lead, coach, and monitor field sales teams to drive performance
  • Execute trade promotions and ensure strong in-store visibility and merchandising
  • Track sales performance, analyze market trends and report insights

 

QUALIFICATIONS / SKILLS

 

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of experience in sales, preferably in general trade/FMCG
  • Strong understanding of traditional retail channels
  • Proven track record of achieving sales targets
  • Excellent leadership and negotiation skills
  • Computer knowledge – Microsoft office suite
  • Valid driving license with not less than 3 years’ experience.

 

HOW TO APPLY

 

Application Procedure

Applications to be sent via hr@kenchic.com with subject “HMH UGANDA – GENERAL TRADE SALES MANAGER” before COB Friday 24th April 2026.

 

Deadline: Expired
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