GENERAL TRADE SALES MANAGER NEEDED.

Overal Purpose Of The Job

The Sales Manager – General Trade is responsible for driving sales growth, managing distributor networks, and ensuring strong market coverage across traditional retail channels (e.g., wholesalers, kiosks, small shops & informal traders). The role focuses on achieving revenue targets, building relationships, and executing trade strategies effectively.

 

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KEY DUTIES AND RESPONSIBILITIES

 

• Develop and execute sales strategies to achieve revenue and distribution targets
• Manage and grow distributor and wholesaler networks, ensuring stock availability
• Expand market coverage by onboarding new outlets and strengthening existing ones
• Lead, coach, and monitor field sales teams to drive performance
• Execute trade promotions and ensure strong in-store visibility and merchandising
• Track sales performance, analyze market trends and report insights

 

QUALIFICATIONS / SKILLS

 

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in sales, preferably in general trade/FMCG
• Strong understanding of traditional retail channels
• Proven track record of achieving sales targets
• Excellent leadership and negotiation skills
• Computer knowledge – Microsoft office suite
• Valid driving license with not less than 3 years’ experience.

 

HOW TO APPLY

 

Application Procedure

Applications to be sent via hr@kenchic.com with subject “HMH UGANDA – GENERAL TRADE SALES MANAGER” before COB Friday 24th April 2026.

 

Deadline: Apr 24, 2026

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