• Shared Responsibilities • Manage daily operations of company social channels (LinkedIn, X, Facebook, Instagram, YouTube, TikTok). • Develop monthly content calendars aligned with organizational priorities. • Collaborate with Communications, Programs, and Business Development teams to create impactful digital stories. • Coordinate multimedia production with designers and copywriters. • Monitor conversations, respond to inquiries, and manage potential PR issues. • Maintain social media assets and archives. • Produce monthly performance reports and recommendations. • Role A — Content & Community • Produce engaging written, visual, and video content. • Manage audience engagement through comments, DMs, live sessions, and webinars. • Develop brand tone and social media playbook. • Work with creatives to deliver timely content and lead storytelling sessions for donor-facing impact stories. • Role B — Growth & Analytics • Plan and execute paid campaigns on LinkedIn, Meta, and X. • Set campaign KPIs and conduct A/B testing. • Use analytics tools (Google Analytics 4, native dashboards) for reporting and optimization. • Develop audience segmentation and growth strategies. • Manage ad budgets and vendor performance.

• Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or related field. • Minimum 3 years of relevant experience in social media management, content creation, or digital analytics. • Experience in consulting, NGOs, or donor-funded projects is an added advantage. • Proficiency with Meta Business Suite, Hootsuite/Buffer, Canva/Adobe Premiere, and basic video editing. • For Role B: Working knowledge of Google Analytics 4, Ads Managers, and Excel analytics tools. • Strong portfolio showcasing social campaigns or content samples. • Excellent English communication and storytelling skills. • Creative and strategic thinker with strong writing and visual communication skills. • Analytical mindset with a passion for data-driven decision-making. • Highly organized, multitasking, and deadline-focused. • Team-oriented and able to collaborate across functions. • Ethical and professional in handling sensitive information. • Adaptable, innovative, and mission-driven.

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